Last year, we had the pleasure of welcoming the godfathers of Freeride to our Whistler pop-up store, paying homage to the pioneers who started it all, and this year, we brought their disciples together to celebrate what our small niche has become.
From Friday, August 8, through Sunday, August 17, visitors had the opportunity to be the first to shop our new apparel collection made in Canada, an exclusive kit of titanium hardware made in collaboration with The TI Bolt, and experience a cultural exhibition of mountain biking’s most core and independent movements, including Shredder, Ride Or Die, Fastasfuck, 50to01, Vale Inc., The Rise, Helporhelp, Firestarter, and a few others.
Our space proved, once again, to be a magnet for like-minded individuals who think differently in the bike world, and we couldn’t be more grateful for how it turned out. If you were lucky to be there, try to find yourself in the gallery below, shot by Jano.
Thank you to everyone who visited us and supported our vision.
WE ARE THE ONES WHO REFUSE TO FOLLOW THE NORM, WHO QUESTION EVERYTHING, AND DO NOT CONFORM.
WE ARE WIRED DIFFERENTLY AND CREATE OUR OWN REALITY AGAINST THE GRAIN.
WE THINK AND DREAM AND OVERCOME OUR FEARS AND NIGHTMARES.
WE DO THIS FOR THE RIGHT REASONS.
FOR THE CULTURE. FOR THE ONE PERCENT.
TOGETHER AS ONE.
H