Before James Jebbia founded Supreme in 1994, he had already founded UNION, a clothing store that sold British goods and streetwear. He also helped Shawn Stüssy expand his brand in the East, establishing and running Stüssy’s first flagship store in New York.
In 1996, Joe Avedisian and Chris ‘Doc’ Boudreaux founded Brooklyn Machine Works, making custom pedals, rim brakes, and frames for themselves. Eventually, they started making complete bikes for friends and those who became interested in what they were doing. BMW made bikes that stayed true to their signature, specializing in one-offs, prototypes, and hybrids, making solid, hand-tooled frames paired with built-to-last components.
One of the rarest items from the Supreme archives is, in fact, their infamous collaboration with Brooklyn Machine Works.
In 1998, Jebbia commissioned Brooklyn Machine Works to produce a bespoke version of their 24″ hardtail BMX cruiser bike. Rarely seen and virtually impossible to buy, this bike is 1 of 36 ever made.
Each of the 36 bikes was handmade in Brooklyn and featured engraved Supreme branding on the stem, fork, and rear brake, sealing the history of this fabled collaboration into the body of each bike.
Jebbia gifted the bikes to friends and family and to senior employees working at the four Supreme stores in New York, Tokyo, Osaka, and Fukuoka at the time. They came in red, black, white, blue, or yellow paint finishes and were never sold to the public.
This particular bike has been restored to the highest standards by Colourtech UK, being as close to its original day-one condition as it can be. It retains all the original parts, like the Araya rims, Odyssey saddle, Crupi pedals, Chris King headset, or Profile Racing crankset and sprocket.
The current owner, Will Anstee from WAM Comm., acquired the bike in the late ’90s while working as the store manager of London’s cult clothing store Fly. The store was renowned for stocking Supreme, a highly unusual status for an independent store, as Supreme was and still is notorious for keeping its product in-house.
In 1997, Fly’s regular and valued friend, Eric Clapton, collaborated on a clothing project, Choke, with Will and Simon Porter, the store owner. During that time, Eric picked up the bike from the original Lafayette Supreme store and kindly gifted it to Fly.