We’ve linked up with industry heavyweights Freeride Entertainment, creators, among many other film productions, of the cult-classic New World Disorder series, to create a limited-edition clothing collection that celebrates the legacy of freeride mountain biking.
Previously reserved for pro riders and industry insiders, this is the first time Freeride’s iconic logos are publicly available.
This first collection consists of seven pieces: a cap, three short-sleeve tees, a long-sleeve tee, a crewneck, and a hoodie.
We dug up original artwork and logos from the Freeride archives, reinterpreted past designs, and mixed them with our aesthetic, creating modern and stylish pieces that pay homage to the past.
Except for the cap, each garment was made in Canada using high-quality, heavyweight, but soft fabrics. They were knitted, dyed, cut, and sewn in Toronto, ON, and screen printed and embroidered in Vancouver, BC.
“This collaboration is a true sign of the times in freeride mountain biking. It celebrates the culture and people who have pushed the sport forward. Now and then.
Style on the bike is one thing, but style off the bike has always lacked in the bike industry. We did this with inspiration outside the bike world, and the creative process felt so natural. Old School meets New School is the True School.
It’s how we have always worked. Follow what’s cool, and you will never go out of style. Inspired by history and driven by the future.”
– Derek Westerlund, founder + director, Freeride Entertainment
“I can’t put into words how positively impactful the New World Disorder films were for me as a teenager. I always wanted to have one of the classic F stickers or wear the Freeride clothes my idols wore then, but I had no idea where to get them or if they were even available.
Fast-forward almost twenty years, and it’s crazy to see the F intertwined with the N now. This collaboration is my way of paying homage to Derek’s vision and everything he’s done for freeriding and mountain biking culture. It’s been truly an honor to work with him.
I hope people can see beyond the garments themselves to find the deeper meaning of this project.”
— Héctor Saura, founder + creative director, Bicycle Nightmares